All posts by Paul Morgan

How To Write a Press Release for Art Events

Press releases can be a helpful tool for artists who want to bring awareness to their art, successfully market and advertise their brand, as well as get people to their website or portfolio. Concept artist exclusively represents an elite class of artists and packaged entertainment programs that are tailored toward specific performance settings and applications, event themes, brand identity and other objectives.

But what exactly is a press release? A press release is defined as “a prepared statement about something deemed newsworthy that will be distributed in the news media to gain attention.”

But any artist can write a press release; the secret is getting it noticed, then published.

Check out the tips below and learn how to assemble a great newsworthy press release, fit for an artist!
Headline

The headline is a line of text at the top of the press release that, in a single line, describes and brings attention to the event or news contained in the press release.

In the past (prior to the digital age), headlines were created to capture the attention of the reader and newspaper editors in the hopes that they would use the release in their publication. Today this is still true, but now the headline must also be written and modified for SEO (search engine optimization). Search engines use keywords, such as “Abstract Art Show” or “Open Studios in NYC,” to locate information and generate traffic back to the source — your press release.

The headline should be descriptive and concise. If at all possible, try to limit the headline to 120 characters. Like the title of a book, each word should capitalized. Never use all caps.
Summary

In addition to an SEO rich headline, the summary section also allows artists to include secondary and additional keywords. The summary should also be very descriptive (think: who, what, where, why, when), and include why someone should attend your event. Remember, your press release is an opportunity to sell yourself as an artist, your art and your art event — so sell it!

The summary is a single short paragraph; if it’s too long, the artist will lose the reader. Therefore, it is extremely important that you write and rewrite this section to insure it includes all the important facts.

How Much Does it Cost to Paint a Car

At Georgia Square Collision, one of our most frequently asked questions is “How much does it cost to paint a car?” The paint protection Gold Coast treatment provides a Teflon-based coating infused with anti-detergent agents to prevent its protective laying being washed away.

This seems like a simple question, but it’s actually a pretty complicated one.

What the car owner’s goals are for how their automobile will look after it has been repainted.The type and quality of the paint materials, vehicle preparation, and the quality of the paint refinishing process used to repaint the automobile.

In our last post, we discussed whether you should get your car repainted, and now we would like to more fully explain the price ranges for a new paint job. Let’s dig a little deeper into the cost factors.

How well do you want your automobile to be repainted, and how long do you want the new paint job to last?

A number of things affect the quality and durability of an automobile paint job, and therefore, the cost.

There are many different types of paint available today, including enamel, lacquer, urethane, and basecoat/clearcoat, with wide ranges in price and quality. As the price of the paint goes up, so does the brightness of the color and the durability of the finish. Today’s new car paint finishes cost several hundred dollars per gallon, so a budget paint job will not use this level of paint.

Clearcoat top finishes add shine and life to the paint finish, but require an extra application of a different material, adding cost and complexity to the paint process.

If a car needs to be repainted, it’s usually because the existing paint has decayed. This decay can appear as flaking, fading, oxidation, or cracking. In order for the new paint to adhere to the body, the surface should be properly prepared. The damaged paint should be removed, and the surface should be even.

So that the paint will adhere, the body panels must be treated, and a primer or sealant coat should be applied before color. Failure to properly prepare the surface will cause problems like bubbling, or an uneven paint finish.

Improperly repaired prior damage can affect how a new paint job will appear. If a car has existing damage, it is not possible to properly paint without first repairing the damage.

Because auto paint is applied using a spray gun, it’s not possible to apply the paint without covering a fairly broad area. Accordingly, parts like door handles, glass, headlights, taillights, and moldings will be covered in paint unless they are protected.

The two most common methods for protecting unpainted trim are masking and de-trimming. Masking involves covering the trim items with tape, while de-trimming involves removing the items completely, and reinstalling them after the car is painted. De-trimming yields much better results, but involves more labor and cost.

Whether we are talking about the paintings in a museum or the paint on your car, painters are artists, and skill levels vary. Good automobile painters are highly skilled and deservedly better paid than people new to the trade. Differing skill levels are obvious in the quality and beauty of the finished product.

The quality of an automobile paint job is greatly affected by the equipment used to produce it. High quality, properly maintained paint mixing and spraying equipment will result in a smoother and more uniform finish. An airtight downdraft paint booth minimizes debris and contaminants that cause imperfections in the paint finish.

A good paint booth also prevents pollutants from escaping into the air we breath. Believe it or not, some body shops do not even have a paint booth!

Warranties have a lot to do with the quality of the paint used on the car. The least expensive car paint jobs may come with no warranty, or a very short one. Better paint jobs may come with a warranty like the one that came with the car when it was new: 3 years, in most cases. The best warranties, like the one from Georgia Square Collision, stand behind the paint refinish for as long as you own the car.

OK, so how much does it cost to paint a car?

Let’s use a midsize sedan as an example, because the size of the vehicle affects the cost. We will assume that the car needs no body repair work in order to prepare it for painting. A “cheap” repaint of this car will run $1,500-$2,000.

“But wait,” you say.

Don’t want to settle for less than a quality repaint job, but also don’t want to spend several thousand dollars? In our next post, we will discuss alternatives to a full automobile paint job.

Best Metal Polish For Your Car

If you love your car, then you definitely have to take good care of it. To achieve this, there is need to use only the best chrome polish to make sure that the surface of your car remains protected from rusts and other effects that may result from the use of salty water in cleaning the car. It may be very disappointing to realize that the polish you spent a lot of money on does not really give you the results you expected. To make sure that you never experience such a disappointment, I present to you the top ten best chrome polishes for car. An extremely effective and versatile formula, Weiman metal polish imparts a rich luster that also protects against tarnish.

This any product in this list you will never look elsewhere for a chrome polish and your car will always maintain that new shiny look that everyone likes.

Simichrome 390050 All Metal Polish Tube – 1.76 oz.

This is a special product for those who like their polish chick. It is also extremely easy to use and very rich too. If you want your bumpers, wheels, and accessories bright and shiny, then you should not be afraid to use it for. The advanced feature does not only offer protection against rusting and corrosion but also against fingerprints, smear and scratch.

It is also good with glass protection and mirrors as well. Mothers 05212 California Gold Chrome is among the best rated polish that one can consider owing to its super quality. Besides the quality, its affordability is also worth noting to the same effect.

Check Price on Amazon.com Pros Easy to use Long lasting Crates a protective layer Cons none 9. Borla 21461 Exhaust Cleaner and Polish – 8 oz.

Finally, there is something in the market that knows that your motor collection needs to be kept sparkling always. This product has the ability to keep you Borla system new for a longer period. The state of the art formula involved in its creation quickly craps of the oxidized layer to reveal a brand-new look. You would actually think that the motor has just been delivered from the manufacturers.

You can actually use it almost on any motor in your collection ranging from trucks, cars, and motorbikes to boats and other household cleaning projects. It applies to a variety of metals including chrome, copper, aluminum, and copper.

Innovation makes the world go round, and this product introduces you to one of the latest innovations. The chemistry involved in its creation is just perfect for the purpose it is to serve. It gives your vehicle a protective coating that will leave it shining more than any other vehicle on the road. The magical power that comes with it ensures that your car is able to keep that very new look for a longer period of time. You don’t have to struggle looking for a polish that will effortlessly clean your wheels when this formula is available because it does exactly that.

Furthermore, it leaves your when shiny new even when they were extremely rusty before application giving them a long lasting protection of all time. You can effectively use it on chrome, aluminum, stainless steel, painted wheels and also powder coated without any regrets. And if you want something that is easy to use, you can be sure that it will give you exactly that as it is the easiest polish to apply. You just have to use the right size of synthetic breeds to give you a gentle and effortless lift of the oxidation from the wheels to give you scratch free and perfect surface on your wheels. So for the results that you can ever want from a chrome polish, grab one for yourself.

This is one of the best products that you should think for when you are looking for cat care products. It has been one of the leading products in the market for more than sixty years now. The popularity of this particular product says a lot about it as it is also among the few products that are sold in over ninety countries in the world. The reputation of the producing company has been excellent over the years as they are associated with production of high car care products of high performance. If you thought that they are limited to small cars then you are wrong as they also produce products for commercial vehicles too.

Turtle Wax has been tested and approved to have the ability to transform rusty chrome back to its original luster. The product is most effective when used on chrome bumpers, accessories and wheels and does not limit you on when to use in its application. You can use cotton, form pads or even a microfiber if you wish. If you are looking for chrome polish that is easy to use and helps you take good care of your car the n search no more and just grab one of these from your nearest store.

When we talk about the care, we know that there is no care that is better than mother’s care. That is one reason for getting your car Mothers 05140 PowerBall Metal Polishing Tool to take good care of your car. One of its unique features is the Powerball that comes with it. The Powerball is specially made to revitalize billet, stainless steel, polished aluminum and diamond plates and it works best when used on chrome polishes, billet, and aluminum to give you results beyond what you can imagine.

The Powerball is not the unique thing in this product, it also able to compress to fit tight spaces to reward you with mirror like finishing within a short time.

The product enables you to attach it to a drill for an advanced, powerful polishing experience, and it does not limit you on what you can use it on by giving you a wide range of surfaces that it can be used on. These surfaces include aluminum, plastic, billet, stainless steel and chrome among others.

Do you have a taste for Chinese products? If yes, then I believe that this product will definitely interest you. Blue Magic 400 7Oz Mtl Polish Cream is a Chinese polish cream that does not choose the surfaces to be applied on like other creams in the market. It is applicable in a very wide range of metal and alloys too.

You can use it on copper, silver, stainless steel, aluminum, seals brass, gold, alloy wheel, chrome and even plastic and jar. Anytime you fill like you need a Chinese polish that is going to make your surfaces extra shinny then you know what to look for.

One major advantage that it has over other products is that it has the ability to remove oxidation and even tarnish. I addition to that, it also leaves a protective coating that last long so that you don’t have to do frequent polishing and it can also be used together with polishers and buffers. So for the lovers of Chinese products consider yourself sorted when it comes to Chrome polishes.

In the line of motors, we also have to look into the care of motorbikes. Meguiar’s Motorcycle All Metal Polish is a perfect polish for motorbike metals. If you like your bike to always maintain a mirror like the shiny look, then this is exactly what you need. It blends well with the metals to protect your motor bike free of scratches and rusts.

Furthermore, it removes oxidation with less effort, and you also don’t have to struggle while applying it on your motor bike. The manufacturing company also keeps contact with their clients to provide information on how to apply the polish just to make sure that you have an amazing experience with this product. So if you want your motor bike to remain shiny for long, you now know exactly to do.

Everybody likes new things and new designs and styles is not exempted. That is why SunplusTrade 2 Stainless Steel Polish Mirror comes to you in a brand new stylish look that makes a big difference when compared with the usual products in the market. It knows that state tags are very important in your driving that is why it does not tamper with the state tags by blocking them. The technology adopted in its manufacture ensures that its high quality is not affected by rust and that its stainless steel is always protected against corrosion and that it remains rust free.

The design gives it a stylish construction that comes with Chrome finishing. You definitely have to try this.

This is one of the legendary polishes of all time. The product is very easy to apply too, you don’t need complicated gadgets to help you apply it, and all you need is just a piece of clean cloth and just a little elbow grease. As if that is not enough, it is also good at taking care of the most neglected parts of your motor vehicle and its highly gentle nature will always keep you using it on a regular basis without disappointing you.

Check Price on Amazon.com Pros Easy to use Gentle Applicable to a variety of metals Cons None 1. Simichrome 390050 All Metal Polish Tube – 1.76 oz.

This product tops our list because of obvious reasons. It has been the favorite of the professionals for centuries. During all this time, Smichrome has been a diligent partner of these professionals giving those scratch less but shiny surfaces. Its job in removing rust from silver, chrome, and aluminum leaving them with shiny surfaces has been keeping the professionals going for more of it just to make sure that they always have sufficient stock of Smichrome.

It is not limited to just a few metals as you can also use it stainless steel, copper, sterling, chrome, pewter, magnesium, aluminum, silver, gold and even brass. In less than thirty seconds, it is able to transform that oxidize metal with a very dull appearance into a brand new shiny luster that you did not imagine before.

Other than just restoring the original luster from a rusted metal, Simichrome can give the metal an invisible protective layer that will keep rust away for a long period while keeping it shiny. It is the professional’s favorite, and so you should consider making it your favorite too.

Tips To Enhance Your Car Shopping Experience

The process of buying a new car can be exciting and stressful. The right way to get the process much less scary and can help you save some serious money. Use the advice that follows to make a great choice for your car-shopping endeavors. All our car wash products are equipped with European technology which means your car will look great in approximately 6 minutes!

Before you leave to shop for a car, you have to know certain things about what you need. How much of a budget do you willing to spend?How much room do you need for passengers in the car to seat? What is the type of gas mileage on a car? Do you want a two door or a bit smaller? Make sure to jot down all the things that you want in your car to have.

Take time to look over the dealer before making an offer on a vehicle. You are sure to have more success in your negotiations if you know how they typically do business. Reading customer reviews is a good way to avoid scams or pitfalls.

If the seller or dealer declines, look elsewhere.

Don’t ever pay the sticker price on a car. The list price is not set in stone.

Never discuss down payments, what you have down, or trade-ins until you’ve established an actual price on your desired car. These should all be taken off the base price. You can get the best price if you start by negotiating and then mention these additional discounts.

Don’t assume that you have to buy from dealerships. You might be surprised to find the vehicle you want from a private owner or small lot. You can find a car from a fantastic price by checking out the classified ads and the online seller sites.

Test drive a car is essential. Even if you see exactly what you want at the dealership, you need to give it a bit of your time so you can test it. There is no substitute for the feeling of driving the car.You may find that the car has a rougher ride or is just not what you anticipated.

Rent cars to test it out. This will give you get a good idea of what it is like to drive.Go on a long road trip in that car with your family to decide if it fits you well. This will allow you to be comfortable with a vehicle before spending the money on it.

Go to the auto show to check out makes and models might fit you. Auto shows provide you with a unique opportunity to compare many different makes side-by-side under one roof. It also give you with the opportunity to speak with a number of well-versed people in one location.

Read everything before you sign anything. Read the whole contract before you sign it.The document binds you once signed. You can always take it home to look over it some more. If they don’t allow this, then obtain a purchase agreement or a copy of the contract to look at.

Be sure you’ve discovered rebates before you go shopping. Lots of car dealers offer on-site rebates in order to convince you to make a fast sale.

Buying at month’s end of the month can work to your best bet. All dealerships have to meet quotas. This can work toward your benefit and end up pushing the best price for your way.

Do not dress up at the car dealership dressed to the nines. It won’t be easy convincing a salesperson that you wish a good rate if you have tons of diamonds and pricey furs on.

Choose a vehicle that has a reputation for running well and on which the repairs are relatively inexpensive.You don’t want to avoid a ton of money pit that drains your bank account every few months to keep it running! Look around online to see what model of the vehicle that will work with you.

Don’t rush things when you buy a new car. Dealers always try to make it seem urgent in order to pressure you into making a purchase right away. Do not be fooled by this happen to you.

Be flexible with the type of vehicle you want to buy. Comparison shopping can help you want to end up with the best deal.

This will help you see any electrical or mechanical defects that might require further attention. If the mechanic finds some problems, you may want a different car, or to get a lower price if the seller is willing to lower the price.

Though car shopping can be enjoyable, it can also be stressful. However, by taking some time and learning all you can about it, you’ll be better prepared to get something you really enjoy and need. Remember the information you have gleaned from the article above, and you will be prepared to get the most out of your experience.

Stress-Free Car Buying Guide For All Drivers

Do you feel like you’ve been given the short end of the stick when it comes to buying a new and used vehicles? This is due to the fact that the people wanting to sell you cars to make a lot of worrying about your wallet. This is the reason why you must not think that the sales person as a friend. Keep reading to find some more pleasant. Fineshinedetailing.com.au offers three different car detailing Port Melbourne packages & individually-priced special treatments for loyal customers.

Bring a friend on your shopping day.This person can be anyone, spouse or friend.

Most salesmen will have monthly quotas to make. Use this fact to your advantage by shopping at month end. Salesmen who haven’t yet met their quota are going to want to make one more sale. This allows you a little bit more wiggle room with your negotiating.

Purchasing a new car is both exciting and exhausting at the same time.There are many sites that allow you can conduct a side-by-side comparison shopping of different vehicles and prices side-by-side. This can assist you money and time by narrowing down choices.

You must know just how much car you can afford. Determine the amount you are to spend every month on a monthly car payment. You should get a loan before going out to look for cars.

Bring a friend along during the car-buying process — preferably someone who can give you sound advice on your purchase. They will stop you to see mistakes so you’re not making an emotional based on emotion. Ask this person to point out any flaws that they might notice as well.

Read everything before you sign anything. Read the whole contract before you sign it.The documents are legally binding contracts once it is signed.You can always take the contract home to look over it some more. If you can’t, ask them for a copy.

Do not buy a used cars without doing research first. There are many online sources that will inform you of what a car is worth. You can utilize NADA or Kelly Blue Book to know how much a car is. If the dealer sells for too much, go to another dealership.

Call the lot to see if they have the model you want in stock.If you go there and they don’t have what you want, the salesmen will do his best to get you into a car, period. If you are looking for a specific car that isn’t in stock, you will waste your time. Calling in advance can save you time.

Never agree to an As-is warranty if you purchase a used vehicle. This can ultimately cost you hundreds or even thousands of dollars. You need to aim for at least a 60 day warranty with your purchase.

Consider a car’s fuel economy when purchasing your car. A car that has good gas mileage may cost a little more to buy, but it will save you a lot of money over the life of the car. Think about all of this before choosing a vehicle.

Incentives need to be studied before negotiations begin. You need to figure out what warranties, warranty information, rebates and anything else that goes along with it. You can haggle much better deal if you’re aware of what to expect when you make your way into the dealership.

You don’t need to pay this cost. If they won’t budge, explain that you will take your business elsewhere. They will probably change their minds in a heartbeat!

If your salesperson leaves to give your offer to his or her manager, then be aware that their initial counteroffer won’t be the lowest. Make sure you provide another counter offer, he will make the lowest available offer. They want a reasonably quick deal, so at this point they will offer the lowest price.

You should test drive the car when you are interested in. You need to put the car for awhile. Do as much testing as you can to avoid any unwelcome issues that may occur.

Do proper research before you go shopping for a dealership. Look at automobile comparison sites online and check consumer’s magazines to see if you can find out which vehicles suit your needs. You will also be able to see what the features they offer.This will give you vital information to help you get the dealership and start looking at cars.

Do not be overwhelmed by your car salesman. They sometimes seem quite trustworthy, but it’s so they can gain your trust.

Choose a vehicle that has a reputation for running well and on which the repairs are relatively inexpensive.You don’t need to pay a ton of money every few months to keep it running! Look online to see what model of the vehicle that will work with you.

Research is your best friend when it comes to buying a vehicle. You should not step onto a car lot without finding out as much as you can in advance. Find out about every car you’re considering, the dealership, and the brand to ensure you know what you’ll be getting before going to the dealer.

Know your budget is when shopping for a car. Jot down what is affordable and then do your homework to find the search. Failing to follow this step can put you to get in over your head financially.

Never settle for the first deal someone gives you at a car dealership. It’s not in your best interest. You will want to negotiate the best deal possible. Therefore, utilize the strategies you’ve been presented with in order to get the job done correctly.

The BMW Concept X2

Munich/ Paris . The BMW Group has chosen the Paris Motor Show 2016 to present the BMW Concept X2. This new addition to the compact segment has a distinctive design that stands apart from that of the other X models and also draws on the BMW Group’s history of coupe-making. The result is a compact concept exuding urban sporting appeal. Like BMW group they have a good concept artist, you need a storyboard artist for hire for the pre-production in filmmaking, even as technology continues to evolve.

“The BMW Concept X2 is a vehicle for active people looking for a combination of enjoyment and practicality,” explains Adrian van Hooydonk, Senior Vice President BMW Group Design. “The concept displays a new and exciting facet of the BMW brand within the compact segment.”

The design – a successful blend of dynamic appeal and solidity.
The design of the BMW Concept X2 fuses apparent contradictions into a single coherent statement. “The BMW Concept X2 combines the fast-moving body language and low-slung proportions of a coupe with the robust construction of an X model. This is a sporty vehicle with a bold character, and it allows us to open up some fascinating new design possibilities for the BMW brand,” says Karim Habib, Head of BMW Design.

The distinctive character of the BMW Concept X2 already shines through in the car’s proportions. While its large wheels and familiar two-box design underline its functional X model character, a long wheelbase, stretched roofline, short overhangs and heavily forward-slanting C-pillar give the body a sporty, low-to-the-road feel. The interplay of the darker cladding surfaces and striking Luminous Red body colour make the Concept X2 look even slimmer from the side.

Two facets to a singular character – the side view.
The upper section of the car’s flanks is dominated by sporty design elements. The elongated roofline and slim window graphic create a stretched feel. The glasshouse tapers towards the rear, forming an athletic shoulder section. The window graphic surrounds and integrated two-piece mirror bases (both made from brushed aluminium) add an extra touch of class. The thickness of the aluminium profile plays a contrasting role here. The window graphic is rounded off by a dynamic interpretation of the hallmark BMW Hofmeister kink. Like the logo on the C-pillar – a classically sporty coupe design cue straight out of the BMW history books – this represents a singularly unmistakeable detail. The large, air-channelling roof spoiler in body colour lies flat over the blackened rear window. Extending from the C-pillars, it gives the rear of the BMW Concept X2 its sporty contours.

Lower down the sides of the car, customary X-model features hog the limelight. Muscular surfaces, large wheel arches and stylistic underfloor protection around the door sills form an intriguing contrast with the dynamic elements further up. Focusing for a moment on more detailed features, the surfaces of the car’s flanks bring together large, smoothly modelled sections with precise edges, showcasing the car’s athletic presence. The dramatic surfacing also emphasises the almost squared-off wheel arches familiar from the car’s BMW X stablemates. In them sit large, 21-inch light-alloy wheels, whose striking, double-spoke, bi-colour design with a strong sense of three-dimensionality continues the contrast between dynamic appeal and solidity into the car’s details. Tyres with chunky treads point to the potential for fun off the beaten track, while door sills in body colour with integral hexagonal elements set the seal on the robust appearance of the car’s sides at their lowest point.

Dynamism and presence – the front end.
The front-end design of the BMW Concept X2 likewise fuses dynamic elements with a robust use of forms. Clearly contoured volumes and subtle edges create a front-end impression with presence and sporting appeal in abundance. The heavily raked windscreen appears to extend seamlessly into the dark panoramic roof and teams up with the newly interpreted double kidney grille and large air intakes to give the front end a slow-slung look. The kidneys are sited a little lower than the headlights, and the central air intake is closer to the road than the two outer intakes. This makes the centre of the car appear lower, underlining the dynamic verve of the front-end design.

The kidneys turn the familiar trapezoidal shape of BMW grilles on its head and instead widen from top to bottom. This clear statement therefore accentuates the standalone nature of the BMW Concept X2, as well as the width of the front and the car’s solid stance. Graphically modelled and heavily angled bars within the kidney grille create an undeniable “shark nose” effect, bringing additional depth and sculptural richness to this area of the car.

The flat contours of the headlight tubes help to give the classical BMW twin circular look a more hexagonal form. The laser light technology used by the headlights enables very slim light graphics, while the blue X in the centre of the hexagonal tubes adds a further technical accent.

The front apron is dominated by the large central air intake below the kidney grille, which helps to quench the Concept X2’s thirst for cooling air. The smaller, triangular air intakes on either side highlight the car’s broad stance. The robust, horizontal slats of the air intakes provide a solid counterpoint to the dynamic design of the front apron and add further detailed emphasis of the front-end’s traditional X-model character.

A powerful statement – the rear end.
The rear of the BMW Concept X2 rounds off the exterior design in distinctive style. Width-accentuating elements such as the slim rear window and horizontal lines reduce the perceived height of the BMW Concept X2 and underscore its sporting pretentions. From this angle you can also see how the rear window emerges elegantly from below the air-channelling spoiler and underlines the car’s sporting character. The prominent tapering of the glasshouse along the sides of the Concept X2 also catches the eye. It forms a powerful shoulder area, allowing it to highlight the car’s broad, muscular stance. Below the glasshouse, the sharply drawn rear lights radiate dynamic intent. The fresh interpretation of the lights’ familiar “L” shape frames the LED element as an illuminating three-dimensional sculpture that projects from the rear to eye-catching effect.

Located between the rear lights is the BMW logo. Below, the almost uninterrupted transition from tailgate to rear apron creates a cohesive overall picture which spotlights the car’s crisp surface language with particular clarity. The dark cladding below the rear apron lifts the whole rear end visually, while at the same time giving its upper section a slimmer look. The body-colour rear apron provides a dynamic flourish to round off the lower reaches of the rear. A large tailpipe at either outer extreme emphasises the car’s broad stance, while the surrounding surfaces reference the three-way split and overall form of the front air intakes.

Go From Gross To Gourmet With These Cooking Tips

You will have to develop your skills though. It does not matter why you want to learn to cook, but it’s great to know what you are doing when you do. Here is some tips that will help guide you along the path towards making a delicious meal. Chilternscatering.com the award-winning corporate catering in NYC will provide your business with high quality food and an experience to remember.

If you are using metal skewers, avoid ones with rounded surfaces and try ones with square or beveled designs.

Keep all dried spices in a location that is cool and dark. If they are exposed to light, heat or humidity, or light they may lose their flavor. Ground herbs and spices retain full flavor for 12 months under normal circumstances. Whole spices have a longer shelf-life and can hold their flavor for about three or five years. Storing spices properly can help you achieve a longer shelf-life for your spices.

Slice your meat very thinly on the bias for stir-fry dishes. This can get a very time consuming and somewhat difficult procedure.

Sharp knives are essential in the kitchen. Dull knives can be dangerous and they are also dangerous.

Boiling your vegetables is a cooking process that decreases valuable nutrients in them. To keep them loaded with nutrients that are beneficial to your body, cook them quickly with methods like steaming or sauteing, or enjoy them raw.

Use fresh ingredients whenever possible, as they bring out the flavor in a dish, and can be real money-savers too.

Do you ever have a difficult time figuring out how long you should grill your meats? Use a meat thermometer (a digital one is more accurate) so that you can ensure the inside is cooked properly.

This will allow your fruits to stay fresh for long periods of time. This process also gives you the advantage of having fruits during their off seasons.

Try drying your own dried tomatoes. Cut tomatoes in thick slices or in half, or slice ripe regular tomatoes into half inch slices for drying.Dried tomatoes could also be stored in a jar containing fresh herbs and topped up with olive oil. Place this in the refrigerator and be sure to use it within two weeks.

You can make stock yourself.You will have stock on hand for soup and other dishes. Creating your own stock can reduce preservatives in the concoction that you to avoid preservatives.

If you are planning a complex meal, try doing prep work the night before so you are less stressed. Get all of the ingredients that you will need, and chop or measure anything you can in advance. You can reduce a lot of recipes to a matter of mixing everything put together and putting heat to it if you to cook.

This adds flavor to the herbs on the board. Do not add any salt as you are cutting the herbs. The salt will stick to the herbs some extra flavor because it sticks to them.

When food is being sauteed, don’t put too much oil in the pan. Make sure you do this at a low temperature.

There are a few ways in which you can use to heating up tortillas. One of the easiest methods is to simply place the tortilla in your oven rack that has been preheated to 350 degrees and reach desired cripness. You can also cook your tortilla via stove top on the grill of a gas stove.These ways of cooking tortillas make them taste better.

Trussing is when you tie your turkey with string for baking. Trussing will cook your bird more evenly when you tie the legs and wings to the body so that cooking is done evenly. If not tied down, then the extremities are more likely to burn.

Fresh herbs and other kinds of natural seasonings can add a kick to the simplest dish. Dried herbs can be used for complex and filled with lots of flavors. Fresh herbs have a better flavor.

There are a wide variety of potatoes, and they are not all the same.

Set a timer that you can easily carry with the oven timer.

Always take your butter is soft and not melted when you are making cookies. If your butter is melted, you should place the bowl in the freezer for several minutes in order to get it hard, or just put the dough in the refrigerator. Your cookies will spread if you use cooler dough.

Add some spices after your dish is ready.Pepper, cayenne, salt, and salt are excellent spices.Many people like different tastes when it comes to spice.This allows each person to make their meal in accordance with his or her own personal preferences.

Always use spoons and silicone spoons/spatulas if you are designed for the nonstick cookware that you’re cooking with. Metal or wooden utensils could scratch the nonstick coating. This is both unappetizing and could be dangerous.

Fruit is especially well on a grill. You can slice nectarines, melon and bananas. Grill them until grill marks appear. Serve in conjunction with some ice cream or grilled pound cake.

Cooking oil is a wonderful help if you measure sticky foods. Before you measure, add a little cooking oil to the spoon, such as canola, then the sticky substance you are measuring will glide off much easier, which will reduce the waste and will make clean up easier. This is a handy trick for things like peanut butter to jelly.

Those who enjoy cooking fish should try taking DIY to the next level and do some fishing to get their raw ingredients.

You can repair a troubled pie crust! If you have handled your pie dough has been overworked it may crack. Try putting some cold water on cracks and using your finger. If the cracks appear on the top, brush on some cold milk and then sprinkle on some sugar. This creates a nice glaze to the crust once it is baked.

Are you prepared to put our tips into action? These tips can help you to accelerate your cooking skills. Your family will enjoy the delicious home cooked meals that you will be serving. It is the truth that cooking well requires skill. Now that you have learned the information presented, continue building on your cooking skills.

StoryBoard Artist Version 7 From PowerProduction Software Now Available

Los Gatos, CA (PRWEB) January 26, 2016

PowerProduction Software, the leading developer of visualization solutions for film and video production, announced today the availability of StoryBoard Artist Version 7, the essential digital and animatic storyboard creation tool for filmmakers. The new version 7 release amps up 3D capabilities, adding an unlimited number of character poses, advanced motion graphics, and integration with StoryBoard mobile apps for previs creation across devices. Concept artists help determine all of this, by creating designs for fantastic characters, enemies and exciting new worlds for players to meet and discover.

“StoryBoard Artist Version 7 gives you the simplicity and speed of working in 2D environments with all the flexibility you want when creating a 3D representation of your vision. It’s really the best of both worlds,” says Paul Clatworthy, creative director at PowerProduction. “Artist 7 eliminates the time and learning curve that comes with creating an entire 3D world. With all the assets at your fingertips, users can quickly and easily create the shot they want. They can tweak characters in 3D just as if they were directing actors. Artist 7 is our best upgrade ever, building on our rich history of innovation in media production software.”

StoryBoard Artist Version 7 Key Features

  • Unlimited character posing with straightforward adjustment tools lets users get started quickly and tweak poses as needed
  • New motion graphics capabilities let users define character movement within shots, providing an exact representation of the director’s vision for that scene
  • Supports standard 3D formats as well as Autodesk .FBX and Google SketchUp
  • Integration with StoryBoard mobile apps allows users to storyboard on any of their devices
  • Expanded timeline editing and sound sweetening
  • Imports native screenplay formats such as Final Draft, Screenwriter and more
  • Floating licensing, no hardware key
  • Streamlined interface

Pricing and Availability

StoryBoard Artist Version 7 is immediately available through the PowerProduction Software worldwide reseller channel and direct from the PowerProduction Software website at http://www.powerproduction.com for 499.99 USD.

StoryBoard Artist owners can upgrade to the new version 7.0 for 199.00 USD.

Request a Press Kit

Members of the media are invited to review StoryBoard Artist v7. For more information, please email Mariah Stein.

About PowerProduction Software

PowerProduction Software has been a trendsetter in storyboard software for over a decade. The Hollywood production community has made them a staple in a very competitive niche. Their staff of well-rounded media professionals is dedicated to making sure that the software programming serves the needs of filmmakers. For more information, visit http://www.powerproduction.com.

For the original version on PRWeb visit: http://www.prweb.com/releases/2016/01/prweb13181271.htm

The Science of Outdoor Signs and Banners

How Traffic Speed the Number of Lanes Should Scientifically Determine the Size of Letters and Quantity of Words for Effectively Advertising Your Business’ Street Front Sign or Banners

Question: We are designing some banners for our business, and are discussing what colors to use on them. What input can you give us regarding contrast and overall banner color design. Vehicle signage Sydney is one of the most cost effective advertising solutions available when comparing cost with numbers of people who will notice your message.

Answer: This is an excellent question. Most people want to put the 23rd Psalm (so to speak) on a banner and expect that passersby by will be able to decipher it from their automobile. I’ve seen examples of this where someone used red letters on a black background, and quite frankly, it was unreadable from just a few feet away because there were too many words and too little color contrast.

The United States Sign Council has done extensive research on the issue of color, distance, contrast, and other issues of readability that most outdoor sign designers, as far as I can tell, have never read nor understand if they have. Most of the following information is available in more detail in the USSC publication “Sign Legibility Rules of Thumb.”

A useful sign, unless you have brand recognition like, say, Bank of America or Home Depot, will be bold, readable, and use minimal copy. However, it will also be positioned in a way that makes it readable from the street or highway your business fronts on, and this will mean that size and viewing angle will also figure in.

According to Andrew Bertucci of the United States Sign Council (USSC), “Detecting and reading a roadside on-premise sign by a motorist involves complex series of sequentially occurring events, both mental and physical.They include message detection and processing, intervals of eye and/or head movement alternating between the sign and the road environment, and finally, active maneuvering of the vehicle (such as lane changes, deceleration, and turning into a destination) as required in response to the stimulus provided by the sign.”

In other words, there’s a lot going on for a passing motorist/potential customer, so you better make sure your business’ outdoor banner or sign is designed with full impact in mind, or it is not going to maximize your business’ potential.

For instance, it is important to realize that a driver’s view is somewhat impaired through the windshield of a vehicle and becomes more so as the distance diminishes. At 40mph, as an example, you lose 58 feet of viewing distance every second, and at 60mph that increases to 88 feet of viewing distance lost every second.

Moreover, the angle of the viewing distance will also change rapidly at 40mph, and the further the sign or banners is from the street, highway, or road, the more rapidly readability is lost. The term coined by the USSC for this is VRT, or Viewer Reaction Time.

Much research has been done by the USSC on VRT, providing quantification for your sign’s viewability. Because the passing car driver also has to maneuver his vehicle – signaling, changing lanes, speeding up or slowing down, and turning – the VRT will be somewhat compromised, so the quantification of letter height, coloring, and contrast is theoretical in nature, but still must be addressed in order to get the most out of your business main identification signs or temporary advertising banners.

To compensate for the reduced reading time due to the variables mentioned in the previous paragraph, the tips I’m giving you here can make the difference between your sign being read or not being read. Parallel signs will always be more difficult to see, so if there is an option to place your sign perpendicular to the street, ALWAYS use this option. Parallel signs make it difficult to maneuver in traffic quickly enough to get across a lane or two to get to your business, so again, place your business’ outdoor signage perpendicular to the street if at all possible.

Most free standing signs and wall signs are perpendicular to the street, and some businesses have the distinct advantage of having at least on wall facing traffic that will have a unidirectional perpendicular sign. This illustration shows these three types of perpendicular signs.

Insofar as possible, sign companies are tasked with placing these signs within the so-called “visual cone” which is approximately 10 degrees to the right and 10 degrees to the left, which is the comfortable peripheral vision area (without having to move your head too much) from behind the steering wheel of your automobile. You can typically view signs within this range until you pass them.

In the cone of vision illustration, VRT (Viewer ReactionTime) is a quantified average time it takes for a driver viewing a business’ sign or banner, and it varies with speed. As a general rule, it takes a person traveling (in a multi-lane environment) under 35mph about 8 seconds to read six words on a banner, 10 seconds at 35mph, and 11-12 seconds over 35mph to read those same six words.

Because multi-lane driving takes more time to maneuver, approximately half of the reading time above is calculated as time involved in driver maneuvering. This leads to the Driver Reaction Distance calculation for how long it takes for the driver to see the sign, then react in order to safely maneuver an exit to the store or facility being sought.

This metric is important because it will determine the size of letters needed so as to be viewed from a specific linear distance in order to give the driver sufficient VRD to navigate his or her vehicle to the store’s parking lot entry point. So the calculation for sizing the letters necessary for your sign would be VRD = MPH x VRT or 1.47. So, if a driver is traveling 35mph, the calculation for the VRD would be 35 x 1.47 = 52 ft. per second. So, if the driver needs 10 seconds at this speed, the readability distance for the sign would be 520 ft.

In the next installment of this article I’ll discuss how to determine what letter size to use for your sign of up to six words.

For PART 2 of this article, read here.

Barry Brown has been in the Sign, Banner, Decal and Display Business for over 20 years. It isn’t what he thought he’d do with his life, but he says he knows too much now to do anything else!

He has been marketing these products online since 1998, and the company he was general manager of in 1998 was the first sign company to be listed on Yahoo!

Barry is a great resource for information regarding Signs, Banners, Decals, and Displays, and is also an outstanding source of information on how to shop online without getting ripped off.

Article Source: http://EzineArticles.com/expert/Barry_K._Brown/1216482

Article Source: http://EzineArticles.com/7965619

40 start-ups inventing the catering model of the future with Elior Group

As part of its 2020 strategic plan, Elior Group is continuing to break ground and ensure it has the means to pursue innovation. Out of 24,000 start-ups identified worldwide, 130 were pre-selected and 40 retained to work with Elior Group to invent the catering model of the future. Coming from all over the world, the 40 successful start-ups were presented at Group headquarters on March 20, 2017. Some had the opportunity to pitch their project before Elior Group executives and employees motivated to step up the transformation of the Group and catering itself. From team building activities to corporate events and discount tickets, Cedar Point has more ways to make work fun!

In 2015, Elior Group Chairman and Chief Executive Officer Philippe Salle created the Group’s culinary and technological innovation program, Life4 (Let’s Imagine Future Experiences). In the same year, the in-house innovation competition, Life4 Challenge, was launched, and on March 20, 2017, the Life4 Start-up Program was inaugurated in Paris.

The aim of the Group’s international Life4 Start-up Program is to seek out and promote forward-looking projects which could become innovations that impact catering activities. By providing mentoring support or acquiring a stake in start-ups, Elior Group will enable them to experiment their innovations’ POC[1] in Group restaurants and measure their feasibility on a large scale.

For Cyril Capliez, Elior Group Senior Vice-President of in charge of innovation, strategy and development, “supporting start-ups contributes to the development of an ecosystem that will benefit all players involved. Tradition may well be the DNA of the catering business, but innovation is its future.”

“We must continue to move forward, adapt our offerings to changing needs and digitalize our business to be in line with society and client expectations. For this, we have to reinvent our business and team up with these new players so that we can ensure our transformation. With its Life 4 innovation strategy, Elior Group is equipping itself with all the means it needs to invent the catering model of the future”, declared Philippe Salle, Elior Group Chairman and Chief Executive Officer.

[1] Proof of Concept

The Life4 Start-up Program – To step up the Group’s innovation strategy and invent the catering model of the future

Within the framework of the Life4 Start-up Program, Elior Group brought together 40 start-ups from around the world on March 20, 2017 to take part in its co-construction, collaboration and/or investment program designed to step up the Group’s innovation strategy. Coming from some of the 15 countries where Elior Group is currently present, as well as from Israel, the 40 start-ups were selected on the basis of two themes:

  • The catering model of the future
  • E-health

The activities of these start-ups are all related to the Group’s businesses: catering and all associated activities and services (digitalization of points of sale, enhanced consumer experience, robotization, etc.). The start-ups were selected for the quality and feasibility of their projects and their teams, with the aim to forging partnerships and implementing innovative projects in the Group’s restaurants and points of sale.

“The aim of Elior Group is to promote the innovations of this ecosystem which will help shape the catering model of the future, to forge partnerships and to meet the challenges in the Group’s markets in the healthcare, corporate, education, services and travel and leisure sectors,” stressed Cyril Capliez.

Relationships with start-ups are built up in three stages:

1. Identifying and detecting talent, through a network and a dedicated organization. For example, Elior Group has created a specific in-house monitoring unit to identify promising start-ups: within the framework of the Life4 Start-up Program, 24,000 projects were identified, 130 selected and 40 retained for the March 20, 2017 presentation. Elior Group is also contributing to the co-creation of platforms and/or incubators. In this respect, the Group is partnering Reimagine Food in Spain and the economic development and innovation agency, Paris&Co (which co-founded Smartfood Paris, and, in 2017 became a partner of TechCare Paris), as well as the Hacking de l’Hôtel de ville project in Paris.

2. Providing start-ups with a playing field so that they can try out their innovations in Group restaurants. Elior Group is currently working with the following European start-ups: GoCater (la Belle Assiette), FoodMeUp , Touch and Play , Never Eat Alone , Rose & Mary , Vitalista , Foodles and PopChef . By providing mentoring support or acquiring a stake in these start-ups, Elior Group enables them to try out their innovations in Group restaurants and establishments and measure their feasibility in the real world. Supporting start-ups contributes to the development of an ecosystem that will benefit all players involved.

3. Accompanying start-ups in their worldwide development. The aim of the international Life4 Start-up Program is to seek out and promote forward-looking projects which could become innovations that impact catering businesses.

The Life4 Challenge – Encourage local initiatives in each county/market and boost innovation

Elior Group has also created the Life4 Challenge, an in-house innovation competition aimed at breaking down the silo working approach, as well as bringing together cultures, professions and generations, and pointing them in a common direction. Everything that has been, or will be, invented within the corporate structure can be applied to the company and to other companies.

In 2016, the first Life4 Challenge was won by the Elior UK team for its innovative BOX’D CHEF service dedicated to guests in the corporate catering segment. BOX’D CHEF is a take-out meal kit that enables guests to prepare meals at home in less than 30 minutes. This flexible solution is a cheap and inventive alternative to existing take-out offerings and ensures client and guest loyalty.

400 employees participated in the first year: 145 projects were pre-selected, 42 received professional support, 12 finalists were invited to submit their project to Elior Group management, and one team elected winner. In 2016, the BOX’D CHEF team won one year of support to finance, develop and test its project and to deploy it on site. The Life4 Challenge made it possible to uncover other innovative projects that will fuel the innovation plans for all of the Group’s markets, help strengthen ties between employees and promote international synergies.