In the early days of internet marketing, it was much easier for a webmaster’s to find SEO strategies on The Gold Coast that worked. Now with the search engines being much more sophisticated and complex, it’s much more difficult, but there are some effective methods that will boost your website’s rankings, the most important being providing interesting relevant, high value content. A modern SEO consultant must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content.
Here are the other most important strategies:
- Publish Regular Blog Posts
Content is King and always will be, direct marketing is now not very effective as it involves looking for customers. Content marketing is about having customers looking for you, so your job is to attract their interest. This is best done by answering their questions and giving good solutions to their problems through information and the careful use of keywords.
Once you have searchers or a visitor on your site, you need to have a reason for them to stay there and publishing regular, relevant, high value content is the best way
- Local SEO
Just having a great website is not enough; you need to target all the potential customers in the areas where you’re selling your products or services. The majority of people, now do an internet search when they want to find something. If you’re on google maps and your business is optimised for local searches then people will easily find you as you’re right there on their smart phone or other device
- Keep it Simple
Easy site navigation and super-fast loading speeds are both vital. These can best be achieved by keeping your site simple and taking the minimalist approach. This does not mean that it should be lacking in quality; in fact, it’s much more difficult and takes a lot of thought and consideration to create an effective minimalistic site.
Your local SEO Company on The Gold Coast is experienced in helping businesses create a whole web presence that attracts visitors, talk with them to gain some new insights or they will create a cost effective SEO marketing strategy for you.
It’s important not to have anything that’s not highly relevant on your site. The old approach was to place all your information on your site, this forces your visitors to wade through your content to find what they want. Most searchers will not bother; they will jump elsewhere
- Use Imagery or Video
Everyone has heard the saying a photo’s can be worth a thousand words and this is very true especially on the internet. But a well-constructed video can be worth a million as it gets your message across in seconds. All your imagery must be properly SEO compliant and have the right meta tags and descriptions
The road to prosperity when trying to implement a SEO Marketing Campaign is a time-consuming process, it’s ever changing so you need to stay updated and adapt to these changes or use the services of your local SEO company on The Gold Coast for the best results.
On-Page SEO or onsite SEO refers to factors including website speed, AMP, Sitemap, robots.txt file, on-page content, content structure, website structure, internal links placement, navigation, broken links, meta tags, alt tags, image size and many other factors that will be discussed further.