All posts by Paul Morgan

What Are The Most Important SEO Marketing Strategies?

In the early days of internet marketing, it was much easier for a webmaster’s to find SEO strategies on The Gold Coast that worked. Now with the search engines being much more sophisticated and complex, it’s much more difficult, but there are some effective methods that will boost your website’s rankings, the most important being providing interesting relevant, high value content. A modern SEO consultant must be a problem solver and decision maker, with the ability to prioritize and develop relevant and engaging content.

Here are the other most important strategies:

  • Publish Regular Blog Posts

Content is King and always will be, direct marketing is now not very effective as it involves looking for customers. Content marketing is about having customers looking for you, so your job is to attract their interest. This is best done by answering their questions and giving good solutions to their problems through information and the careful use of keywords.

Once you have searchers or a visitor on your site, you need to have a reason for them to stay there and publishing regular, relevant, high value content is the best way

  • Local SEO

Just having a great website is not enough; you need to target all the potential customers in the areas where you’re selling your products or services. The majority of people, now do an internet search when they want to find something. If you’re on google maps and your business is optimised for local searches then people will easily find you as you’re right there on their smart phone or other device

  • Keep it Simple

Easy site navigation and super-fast loading speeds are both vital. These can best be achieved by keeping your site simple and taking the minimalist approach. This does not mean that it should be lacking in quality; in fact, it’s much more difficult and takes a lot of thought and consideration to create an effective minimalistic site.

Your local SEO Company on The Gold Coast is experienced in helping businesses create a whole web presence that attracts visitors, talk with them to gain some new insights or they will create a cost effective SEO marketing strategy for you.

It’s important not to have anything that’s not highly relevant on your site. The old approach was to place all your information on your site, this forces your visitors to wade through your content to find what they want. Most searchers will not bother; they will jump elsewhere

  • Use Imagery or Video

Everyone has heard the saying a photo’s can be worth a thousand words and this is very true especially on the internet. But a well-constructed video can be worth a million as it gets your message across in seconds. All your imagery must be properly SEO compliant and have the right meta tags and descriptions

The road to prosperity when trying to implement a SEO Marketing Campaign is a time-consuming process, it’s ever changing so you need to stay updated and adapt to these changes or use the services of your local SEO company on The Gold Coast for the best results.

On-Page SEO or onsite SEO refers to factors including website speed, AMP, Sitemap, robots.txt file, on-page content, content structure, website structure, internal links placement, navigation, broken links, meta tags, alt tags, image size and many other factors that will be discussed further.

Getting Married “Down Under”

How to get married in nsw?

First you need to provide your birth certificate or passport in English, or an official translation of the document from another language.

Every year, hundreds of couples from the UK travel to the other side of the world, or as many refer to it – ‘Down-Under’ to get married. Perhaps it has always been your dream to visit Australia, to see the spectacular Sydney Opera House right on Sydney Harbour, to dive through the beautiful blue waves on Bondi Beach or to travel into the red centre and visit Uluru – the true Aboriginal name for Ayres Rock and see the sun rising over its massive height, turning the rock into a huge red and golden spectacular?

Perhaps your honeymoon dream has been to cruise the Whitsunday Passage calling in at all the islands along the way or to bask in the warm tropical sunshine up at Cairns and Port Douglas in North Queensland? Perhaps the attraction for you are the famous vineyards of the Margaret River south of Perth in Western Australia or the stark white sands of Broome on the north west reaches of this vast and wonderful land?

Each year Civil Marriage Celebrant Wendy Bull marries hundreds and hundreds of couples who travel to Sydney – to escape the Winter ills and chills of the UK, and to escape the enormous costs of the large full on, family wedding. Instead couples choose to combine their romantic wedding day with a wonderful and memorable honeymoon to follow, Down-Under.

So where can you get married?
That’s an easy one to answer – you can get married absolutely anywhere in Australia, 24 hours a day, 7 days a week there are no restrictions as to where or when you can get married. You don’t have to get married in a certain registered venue – there’s no such thing in Australia.

Two firm favourites to get married in Sydney are both on Bondi Beach with the water lapping at your feet, or in the beautiful and picturesque Sydney Royal Botanic Gardens which overlook the Opera House on Sydney Harbour with the Harbour Bridge as your backdrop in the west and city skyline to the south – these are easy choices to make. The gardens are right in the city only 5-10 minutes by taxi from most hotels.

Perhaps you might like to choose getting married while sailing around Sydney Harbour on a yacht or standing on the headlands of North Head overlooking the sparkling Tasman Sea, looking out towards New Zealand. If you have your heart set on a chapel wedding, there’s one right in the city. Alternatively weddings are performed in the Celebrant’s apartment or in the couple’s hotel suite or hotel function room. There are lots of lovely spots along the foreshores of Sydney Harbour looking across at the Opera House and Harbour Bridge, or perhaps you might like to hire a small pavilion in the Chinese Gardens of Friendship at Darling Harbour then wander along afterwards to sample one of the many restaurants, cafes or trendy bars to celebrate! Some choose to do it ‘their way’ and take a helicopter flight whilst zooming over Sydney city skyline with its Harbour and beaches down below. For the whole family I have even hired a DC3. Sydney Harbour Bridge is another option and a great attraction, or on the steps of the Opera House. Perhaps you prefer to be up at the top of the Sydney Tower with its amazing views stretching right out across the western side of Sydney towards the Blue Mountains.Any venue option can be organised and hired for you by the Celebrant – whatever your budget there is always something for you in Sydney to make your day a very special one indeed.

So many honeymoon options…
Do you wish to also spend most of your honeymoon time in Sydney?
A huge hint of advice here – do not hire a car in Sydney or in any large city, unless you are familiar with the usual city CBD road complex (they’re very busy places, as you find in all large cities world-wide). Public transport by bus, train or ferry are the way to go, and daily or weekly passes are easily obtainable and very economical. Just jump off any bus, train or ferry and hop on another by simply showing your pass. And while you’re having that once in a life-time honeymoon, visit the world famous Aquarium at Darling Harbour within walking distance from the city, sample from the many trendy cafes and bars in and around the city and Darling Harbour, or visit the Taronga Park Zoo right beside Sydney Harbour – just take a ferry. Take a train (the 8.23am from Central Station) or a guided bus tour (highly recommended) to the Blue Mountains to see the 3 Sisters, the famous rock formations at Katoomba – there is so much to see and do in and out of Sydney while visiting. A piece of advice here – never ‘book’ a taxi in the city – just wave one down and hop in. No point in getting lost on your wedding day or when sight-seeing!

For something a little different, why not experience an outback trip to a sheep & cattle station or join a National Park tour?

So many choices!

Your wedding dream can be very easily turned into reality as it’s also a very easy process to get married in Australia. What are the legal procedures?
Again, very easy. The Civil Marriage Celebrant will send you the ‘Notice of Intended Marriage’ which you must complete and have witnessed no less than a calendar month prior to the marriage but obviously most couples do this many months, sometimes years before they travel, generally as soon as they have decided to get married Down-Under.

You then simply get your signatures witnessed on this form, either at Australia House in The Strand, London or by a Notary which can be located through any lawyers or solicitors firm in all area of the UK. You then send this form to the Celebrant for lodgement. The other legal requirements are quite straight forward, you must be over the age of 18 years and either single/divorced/widowed. (Divorce and death documents or your former spouse must be shown to the celebrant prior to marriage).

Two witnesses must attend the ceremony – the photographer can even be a witness!
After your wedding the Celebrant will register your marriage and will arrange for your Registered Marriage Certificate from the Government to be mailed to you or if time permits, you can collect it yourselves the next working day and take it home with you, as legal proof of marriage. And in case you’re wondering – your marriage in Australia is 100% legal and is legally recognised world-wide, and you do not even have to notify the UK authorities of your marriage upon return, as you will be legally registered here in Australia, a British Commonwealth country.

What can we have for our ceremony?
Often asked questions are, ‘what can we have for our ceremony’ and ‘how long will it take?’
Most celebrants will send you a comprehensive Ceremony Guide from which to choose your own very special wording. There are selections of verses and vows – again the choice is yours.
Alternatively, you may wish to write your own vows and exchange of ring words.

You can either opt for a traditionally worded ceremony or a contemporary one – you may like to include some of your own traditions and practices and can even include spiritual or religious wording.

A Celebrant can perform any type of ceremony you want, from Rose, Candle & Sand ceremonies to either a religious or non-religious ceremony, this is entirely up to you what you choose to have. Many couples from the UK wish to incorporate Celtic Hand Fasting into their ceremony, an age-old tradition where a binding is tied and knotted around the couples hands – this is where the words ‘tying of the knot’ comes from.Many choose to have this and often, with the sounds of a professional bagpiper playing in the background.Most ceremonies are not too long, around 15-25 minutes but again, this decision is yours….it can be as short or as long as you wish.

What needs to be organised in advance?
The Celebrant will book the place of marriage of your choice for you, for the date and time you wish to get married. Most couples arrive a couple of days prior to the ceremony, to recover from jet-lag, get their bearings and meet with the Celebrant to finalise any paperwork.

There is generally a fee which must be paid to local councils for getting married in a park, garden or on a beach, but there are also a few wonderful free spots which don’t cost a cent. The Celebrant will also organise a photographer if you wish to have one. Small 1-2 hours packages are usually the idea here, shots taken throughout the ceremony and then afterward, in and around the place of marriage.Photos and CDs can be delivered to the couple prior to leaving, if spending a few extra days in Sydney after the wedding.The Celebrant can also arrange for a bouquet and button hole, make-up and hair, a bridal car, champagne, a wedding cake, a live trio, bagpipes and so on.Of course all these are totally optional but for most and the absolutely budget conscious, you don’t need any of the trimmings whatsoever – just be here! The Celebrant, the 2 witnesses (arranged for you), and yourselves, under the Australian sun.

Of course there is no need to bring or buy a wedding gown or suit, most couples who come to Australia from the UK just get married in casual dress, something which is easy to pack and something which you can wear along the way. Some have even just worn their shorts and T. shirts – it’s your day so wear whatever you wish. And there are no restrictions in Australia, of what time you can get married as you can marry any time day or night 24/7. And there is no waiting period – providing you have completed all the necessary paperwork with the Celebrant you can get married the minute you put foot on Australian soil.

Once I married a couple in the Arrival Lounge at Sydney’s International Airport as they were getting a connecting flight straight out west to Uluru and they wanted to arrive there ‘married’.
Another couple chose right on midnight with flickering candles under the southern stars as this signified the time of their marriage proposal.Another favourite is under an Australian Gum tree with kookaburras – you’ll get this in the Royal Botanic Gardens even, and another favourite is sailing across Sydney Harbour.

An intimate wedding or a ‘family & friends’ occasion?
Often whole families come along – many couples from the UK bring families and their children with them. Parents often come too (they’re great baby-sitters) and sometimes even the grandparents fly in as well (also great baby-sitters). There are some good apartment style accommodation available right in the heart of the city which makes it an easy idea and base for families. It is often a wonderful reason (or is it an excuse?) for parents and family members to fulfil their dream of travelling to Australia and to combine it with a beautiful, cost-effective family wedding.

If you have friends already living here who are attending the ceremony, they can act as the witnesses, however witnesses can be arranged for you by the Celebrant. Some couples have even decided to immigrate after experiencing Australia – they can’t resist the friendliness, the warm sunshine and their future prospects.

One most memorable wedding I officiated in the Royal Botanic Gardens, the bride and groom from Sussex had no guests – just the 2 legal witnesses which had been arranged for them. We were about to start the ceremony when suddenly 4 people came running across the lawn. You guessed it, both parents had travelled to Australia and sprung the big surprise! There were tears and laughter, intermingled with happiness and the wedding proceeded as planned. We popped a few champagne corks afterward just as the sun was setting in the west behind the Opera House – what a day to remember!

The majority of couples though who come to Australia to get married just prefer an intimate wedding ceremony on their own, to escape the often huge wedding drama and generally, no-one back home knows. After the ceremony and photo shoot, the couple go to the restaurant of their choice and spend a romantic evening wining and dining in one of the many 5 star restaurants overlooking Sydney Harbour, and upon their return to the UK they have a surprise and relaxed party to celebrate with their family and friends.

What’s the first step?
Convinced to travel Down-Under and get married? Well, it’s now time to organise your airline bookings and hotel accommodation. Your local travel agent will help with some great deals available or go on-line for cheaper options.

And then of course, most importantly, contact the Celebrant to book in your day and time for the ceremony and then, start packing your bags. C’mon we’re waiting for you, Down-Under. Under the lazy, warm, blue Australian Summer skies.

Article Source: http://EzineArticles.com/1432889

Digital Signage Trending Beyond Fad

Life was certainly less connected before smartphones. For example, before most people knew that an Apple was more than a tasty fruit, I was fortunate (or unfortunate depending on your perspective) to have had one of the first smartphones on the market, a Toshiba Pocket PC. If you have never heard of this product, that’s probably because it was made about the time you were born or otherwise too young to care.

What do I remember about this phone? Nothing glamorous. It was slow, clunky to operate, prone to glitches, required rebooting about as often as Windows 95, even crashing with the blue screen of death on occasion!

And when I think about this a bit more, I realize the same could be said about legacy digital signage systems.

It just so happens I was involved with the nascent digital signage industry in the 90s, the same decade the original smartphones were invented. Yes, when I think about digital signage in the 90s, I can easily conclude it too was slow, clunky to operate, prone to glitches, required rebooting about as often as Windows 95, even crashing with the blue screen of death on occasion!

However, if I were to sum up digital signage Sydney starting in the 90s right up to the last few years, one would have to say that despite all of its quirks and limitations, it was glamorous. How about you? How did you feel about digital signage in its infant years? Try this; think back to the very first time you saw a flat panel television. You were likely spellbound with its thin stature and seductive HD resolution. If not spellbound, maybe you remember being gagged by its price with those early plasma panels costing over $10K each.

Peering into 2014 and beyond, I think we can safely say that digital signage is beyond glamorous-it’s a bona fide medium-at least for advertisers. For example, at the 2013 Digital Place-based Advertising Association (DPAA) summit held in New York City, the panelists agreed that place-based advertising (think digital sign media) would continue to rise through 2017 (up from 5% to as much as 25%). “I think place-based will outgrow [other forms of media] because it lends itself to targeting customers,” said Chris Paul, General Manager AOD of VivaKi. “It is just a matter of technology, terminology, and industry understanding being in sync before we see dramatic changes.”

What kind of dramatic changes is Paul alluding to? Possibly, the 2013 ANA/Nielsen Survey has the answer. The survey states that in three years, the importance of integrated multi-screen campaigns is expected to dramatically increase, from 20 percent of digital media purchases today to a projected 50 percent by 2016.

We might consider at this point the attributes that would lead to such optimism on spending. According to the survey, spending increases on multi-screen campaigns will require three main things:

  • Verification that advertising achieved the desired result (noted by 71 percent of respondents)
  • Consistent metrics across screens (61 percent)
  • Verification that advertising was delivered to the right audience (59 percent)

Are you one of those that still think digital signage is a fad? Heads up! According to the AdNation News article, Digital Place-based Media, What’s Ahead?, there are strong reasons to believe it’s here to stay. The article reported a case study related by David Krupp, CEO of Kinetic, who shared information about Degree Women’s “DO MORE” antiperspirant campaign.

“By focusing place-based media in gyms, likely to be seen by women while they were working out, the study concluded that consumers had better recall (56%) and a stronger intent to purchase (62%) than the control group. Krupp described Degree as ‘the right brand for the right environment’ because in this place-based campaign, it reached a large scale of consumers, who were in the right mindset to recall the product.”

So digital signage went from glamorous to a medium to a business almost overnight. It started out as an eccentric technology with a glamorous flair. Eccentric because no one was exactly sure what to do with it and how to best use it-plus it was unfriendly to use and awkward to manage.

But glamour alone does not build markets. Results build markets because investors put their money where opportunities look promising, and digital signage has been adept at getting results. Looking forward to 2014 and beyond, we can now make an educated guess at where digital signage is heading, and we need to look no further than the popularity of smartphones, online gaming devices, tablets and the Internet itself.

What do these popular technologies all have in common? The single thread that ties everything together comes in the form of engagement. Digital signage of yesteryear behaved more like our parents’ TV-it broadcast a message to its likely viewers without a plan for interaction. There’s nothing wrong with this, of course, but the big opportunity for digital signage going forward has more to do with engagement. Engagement is the way forward for digital media of all kinds, including advertising, branding, infotainment, videos, movies, gaming, and social media at large.

Please comment and let me know where you see digital signage going in 2014 and beyond.

David Little is a charter member of the Digital Screenmedia Association with 20 years of experience helping professionals use technology to effectively communicate. For further digital signage insight from Keywest Technology, find out in our website for many helpful tips and examples. For more in-depth research from Keywest Technology, download our free digital signage white papers and case studies.

Article Source: http://EzineArticles.com/8225414