What are some alternative marketing strategies for selling products through a warehouse setting?
Install pool tables for a guy in springfield, mo. He sells pool tables and hot tubs. They are really expensive so, he buys hundreds at a time and sells them for about 50% to 80% below retail. They are brand new but he only advertises in newspapers. If he can be believed he spends over 10,000 dollars in advertising this way. Within the past 4 years business has slacked off. He micromanages and when he isn’t there, there is no business. Now he is advertising in arkansas, kansas, missouri, oklahoma, and illinois. He has me traveling up to 350 miles from springfield. Is there a better way for him to using his advertising dollar so that I don’t have to wear my vehicles out as fast. I’m putting over 200,000 miles on a year. I need to spend more time at home. Any suggestions?
You need to get your hands on the book called “Guerilla Marketing” and fast mate……
It’s a small book but full of ways to do what you want done on the quick….
http://www.amazon.com/s/ref=nb_ss_gw/102-1622116-2203314?url=search-alias%3Daps&field-keywords=guerilla+marketing&x=0&y=0
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